Mayo Clinic is transforming healthcare and making the future of medicine available to patients, today.

As we thought about this campaign, and how we could connect on an emotional level with our audience, we realized that the future of healthcare is one where patients won’t hear words like untreatable, unsolvable, and undetectable any longer.

So, we grounded our idea in this shared patient experience and used actions inspired by our many innovations to remove the “un” and provide a new world of possibility.

Creatives: The Mayo Clinic Campaigns Team

Campaign website is here.

Pursuing Possible is a documentary series that was developed as an extension to our national advertising campaign. It tells the story of how our experts are constantly pushing the boundaries of science and medicine to find new options and possibilities for patients.

Each episode explores just one way the experts at Mayo Clinic are seeing the unseeable, solving the unsolvable, and treating the untreatable for patients.

Our first episode features the Anatomic Modeling Lab and how they are using innovations in 3D printing to change surgery now, and in the future.

We developed a full-length episode, a shorter form version for more flexible placements, and then three teaser videos to drive to the episode at our landing page at mayoclinic.org/pursuingpossible.

The content was also supported through coordinated efforts like Reddit AMAs, organic and paid social from Mayo Clinic and the featured experts, plus editorial stories and banner placements on mayoclinic.org.

Creative team:
Joel Stacy, Creative Director
Anthony DiNicola, Creative Director

Contributors:
The Mayo Clinic Campaigns Team

Target started a massive movement to add grocery to hundreds of their stores across the country. And we had the job of announcing it. Food coming to Target. It's as simple as that.

There's a lot of buzz these days about robo-funds, and robo-advisors. It's where your investments are managed by algorithms and fancy-schmancy technical things. Complicated math stuff. But Thrivent Financial does it differently. They still believe in the value of good old fashioned human intelligence. 

That's why they started Thrivent Mutual Funds. It's a new online service where you can buy mutual funds with the low fees of a robo-advisor, but still get the attention and expertise of the investment professionals at Thrivent. Mutual funds managed by humans.

Because really, robots can't do things like humans can.

I was fortunate enough to work on the Live Richly campaign for Citibank. From Times Square billboard takeovers to gift tag print ads, it was a lesson in writing that I'll always be thankful for.

A ROCK SHOW OF BIBLICAL PROPORTIONS

The Basilica Block Party is a powerful thing. An in-your-face hodgepodge of people, places, and things to do. An experience for the ages. A delightfully aggressive assault on the senses. A mighty display of divine musical intervention. And a collection of moments that will be seared into the memory of everyone who attends. Let’s use the graphic symbolism of power, excitement, and drama from Biblical times to portray the energy of the experience. The all-powerful, omnipotent BBP.

This year we took a turn from the headline-based work we've been doing the past few years, and went straight visual on the approach. Every piece was designed to be laser cut and layered to create the three biblically-based designs. 

All of the work was done in-house at Martin Williams, from the design to hand assembly of everything—even the many, many, many intricate frames of the stop motion videos, to photography and video editing. We didn't have much of a budget, but really wanted to achieve the hands-on, crafty feel of the paper. So, we just did it ourselves. 

Take some cool, rock and roll inspired shoes. Put them on an even cooler rock and roll duo. And then take everyone on a road trip through the Southern California Desert in search of inspiration. In the end of June. And then document the whole thing and turn it into an episodic web series.

​Sure, it was hot as blazes out there. 114 in the shade, to be exact. Ice cubes in the bra hot. But the end result was totally worth it.

We all know what airlines do. Just gotta say it in different ways than it has been said before. This is some of the work for the United animated campaign.

Summer at Target is a big deal. A big honkin' deal. So, we celebrated that bigness and used summer-paced footage and oversized, iconic summer stuff to make it the biggest—and most profitable—summer ever. 

Praise the loud, we got to work on the Basilica Block Party again! This year we took common rock and roll phrases and translated them into quirky, churchy language. We then paired these phrases up with some super old school rockers. And then we laughed and laughed.

We also thought it could be interesting to have the organist at the Basilica of Saint Mary perform some songs from the 2015 lineup on the famous organ at the Basilica. So, with the gracious permission of the artists, we got these sweet organ covers songs. And goosebumps. Scroll down to check out the performance videos.

Hippo Sak is a relatively unknown trash bag company. And who better to spread the word of this great trash bag than the kids who always seem to get the chore of taking out the trash. That's where Trash Talkin' came from. I was fortunate enough to have the opportunity to write and direct these spots. 

If you spent 10 minutes in every store at the Mall of America, one of the most-visited tourist attractions in the country, it would take you 86 hours to see it all. There's so much to do and see, there's the makings of the perfectly-customized, fun-filled, action-packed day for anyone and everyone. 

P.F. Chang's is making some changes. A lot of changes, actually. The biggest and boldest of them all is a new seasonal menu featuring bright new recipes with fresh, seasonal ingredients. To get the straight story on this new menu, we went to the man himself, cofounder Philip Chiang.

After the interview, we created an interactive, shoppable video that lived on the P.F. Chang's homepage. Guests could learn more about each dish through the imbedded micro-videos found throughout the content, as well as place an online order, make reservations, or buy a gift card. 

Marvin creates handcrafted, made-to-order windows and doors. These windows and doors are more than just functional pieces of the home, they are an important design element. And beyond the high quality product, the experience with Marvin, from start to finish, is second to none. This campaign helped tell that story.

We also did a complete overhaul of the Marvin Family of Brands website, which includes Marvin, Integrity, and Infinity. I was responsible for the words throughout the new site. 

I was "blessed" to work on the Basilica Block Party again, with some of the coolest clients ever. This time we took it biblical and had some fun with King James-esque language. It's church meets rock & roll. And it was a blast. And there's even some long copy. Hallelujah!

It all started as a small space newspaper ad to say that Target was proud to sponsor St Jude Children's Hospital. But after many of the big wigs at both Target and St Jude's actually cried while reading the print, some TV was added to the list—featuring a lovely young gal who was actually a former patient of St Jude's. This is what you call using advertising powers for good.

The up & up brand at Target is a monster. There are tons of products in every category, and they all need to be represented. So, we figured out a way to make this category print campaign that not only won a couple awards, but also sold a crapload of up & up.

How do you get a bunch of people to ride 150 miles on a bike? Make sure it's for a good cause. And bribe them with beer.

Yep, there's a new hot bar in town. And it's the hot breakfast bar at Holiday Inn Express. We announced the arrival of hot foods at the hotel chain with bar lingo and awkward social situations. You know, stuff that everyone can relate to.

The Basilica Block Party is a two-day outdoor rock concert held at the Basilica of St Mary in Minneapolis.This tension between religion and rock and roll make for some interesting creative territories. We had fun with this one, even on a tiny budget.

United Airlines was launching its low-fare airline called Ted, and our campaign set us on the search for a spokesperson for the new brand. We spent a week in Vegas and a week in Miami Beach casting and interviewing real people on the street as we went. In the end, none of these folks actually go the job—but that wasn't the point anyway.

What better assignment could one get than, "write a bunch of headlines that attack the convention that is Wallstreet." Ummm. Ok. Here's what happened with that.

Virgin Mobile is straight-up sass and attitude. And this is a brand book that we created to make sure everyone knew that.