Pursuing Possible is a documentary series that was developed as an extension to our national advertising campaign. It tells the story of how our experts are constantly pushing the boundaries of science and medicine to find new options and possibilities for patients.

Each episode explores just one way the experts at Mayo Clinic are seeing the unseeable, solving the unsolvable, and treating the untreatable for patients.

Our first episode features the Anatomic Modeling Lab and how they are using innovations in 3D printing to change surgery now, and in the future.

We developed a full-length episode, a shorter form version for more flexible placements, and then three teaser videos to drive to the episode at our landing page at mayoclinic.org/pursuingpossible.

The content was also supported through coordinated efforts like Reddit AMAs, organic and paid social from Mayo Clinic and the featured experts, plus editorial stories and banner placements on mayoclinic.org.

Creative team:
Joel Stacy, Creative Director
Anthony DiNicola, Creative Director

Contributors:
The Mayo Clinic Campaigns Team