P.F. Chang's is making some changes. A lot of changes, actually. The biggest and boldest of them all is a new seasonal menu featuring bright new recipes with fresh, seasonal ingredients. To get the straight story on this new menu, we went to the man himself, cofounder Philip Chiang.

After the interview, we created an interactive, shoppable video that lived on the P.F. Chang's homepage. Guests could learn more about each dish through the imbedded micro-videos found throughout the content, as well as place an online order, make reservations, or buy a gift card.